Thank you for being part of our ATMA INSIGHTS global community. Hello, I’m writing the first of what will be my periodic notes to our global community. Well, the start to 2021 has certainly been tumultuous—and it comes on the heels of a globally challenging 2020. Collectively, we’ve faced a global
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The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how
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South Africa is a visual feast. One of the most diverse countries in the world, it offers up an extraordinary array of flora, fauna, and geographic features, from the grandeur of the Cape of Good Hope on the southern tip of the continent to game
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Why does culture matter? Most people hear about culture and immediately think about behaviors—a list of do’s and don’ts by culture and country. For example, one might think about bowing in Japan or knowing which gestures to avoid in countries around the world. And while gestures and
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Are you trying to manage working from home? Due to COVID-19, people everywhere are being advised to stay at home and wait until things are under control. These are uncertain times, and it can be overwhelming to have to rethink your business strategies in a shifting
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Visit Atma Insights to learn more about business practices and culture in China. Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are
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On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of emerging markets is even valid anymore, and yet, BRICS, CIVETS, Next Eleven and emerging markets
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Culture Applied: Practical Realities of Global Staffing & Local Culture Issues of discrimination based on race, ethnicity, gender, and lifestyle continue to dominate our political, social, and corporate conversations. Most companies have detailed official staffing and employee policies against discrimination in any form. But how do firms
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Carnival forms an integral part of the Christian calendar. Say the word Carnival and most people instinctively think of Brazil, but the holiday is actually celebrated in Christian communities around the world—Brazilians have just become noteworthy for the level of their celebrations! Carnaval in Brazil As in
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