Hello, I am so excited to announce that for the first time, Atma Global has applied to and been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024. We are honored to have been named number ten in the Small and Mighty
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People have traveled and traded outside their countries for thousands of years, and global trade will outlive us all. Over time, the expansion of trade and the exchange of ideas and cultures has led to an increasingly interconnected global economy. Every time someone visits another country,
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We’re often asked—how does Atma develop its content? Do you have a content methodology—that is, a content philosophy? The short answer is yes, absolutely. Let us explain. First, Atma means “higher understanding,” and that’s what we aim to deliver through all of our content solutions. Our videos
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Located off the east coast of Asia, the Japanese archipelago consists of four large islands—Honshu, Hokkaido, Kyushu, and Shikoku—and about four thousand small islands, which when combined are equal to the size of California. Although myth indicates that Japan was founded in 660 BCE by Emperor Jimmu, the
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The global pandemic continues to complicate how we conduct business with colleagues and customers around the world. It’s tempting to think that just because we have access to Zoom, Microsoft Teams, Google Hangouts, and other teleconferencing platforms, communications are the same everywhere. They are not. Wondering just how
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In most years, the end of April and early May have pleasantly marked Golden Week in Japan. Showa Day (April 29th) is traditionally the start of this series of four holidays, which has become the longest and one of the busiest vacation periods for most Japanese
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Visit Atma Insights to learn more about business practices and culture in China. Xin Nian Hao In China, most people wish each other "Xin Nian Kuai Le," which means Happy New Year. Among family and close friends, people use the shorter version, "Xin Nian Hao." These are
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On a daily basis, there’s regular media references to trade, global economies, emerging markets, BRICS – and now CIVETS and the Next Eleven. There’s continuous debate whether the category of emerging markets is even valid anymore, and yet, BRICS, CIVETS, Next Eleven and emerging markets
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Culture Applied: Practical Realities of Global Staffing & Local Culture Issues of discrimination based on race, ethnicity, gender, and lifestyle continue to dominate our political, social, and corporate conversations. Most companies have detailed official staffing and employee policies against discrimination in any form. But how do firms
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April 29th, Showa Day, marks the start of Golden Week—a series of four holidays that has become the longest and one of the busiest vacation periods for most Japanese companies. The week continues with: May 3rd, Constitutional Memorial Day May 4th, Greenery Day May 5th, Children’s Day A
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